← Back

Felipe Diaz Marin — Resume

Operations · Innovation · Technology

Builder and systems thinker with 20+ years in hospitality operations, international program management, and technology integration. Track record of creating value in complex, multicultural environments.

INNOVATION THREAD

2003IHG Forecasting System

Excel/Access model for seasonal consumption — annual volume contracts. Built before digital procurement tools existed.

2012Digital Tourism (Toulouse)

Trained local businesses on Google Maps, TripAdvisor, Foursquare. Jury: felicitations.

2013QR Guest Surveys (Westin KL)

Redesigned guest satisfaction data collection across 5 restaurants — significant uplift in survey response.

2014Cara a Cara thesis

Proposed telepresence to create face-to-face hospitality. Embedded QR codes in a 2013 academic document.

2014-22CYU Digital Strategy

Built institutional digital strategy, social media, and brand identity from zero.

2024-26AI & Automation Pipeline

n8n workflows, Python scripting, AI content strategy, LinkedIn KOL automation.


EXPERIENCE

Co-Director, MSRHI & Director, LP ABF

CY Cergy Paris Universite · Paris, France

2014 — present

  • Co-led an internationally accredited Master program with 18-25 students per cohort
  • Designed and delivered entrepreneurial hackathons and international field missions in Vietnam, Mexico, Italy, and Romania
  • Rebuilt the program's digital strategy and e-reputation from scratch — transformed brand, content strategy, and online presence into a coherent institutional identity
  • Appointed Director of LP ABF (banking apprenticeship bachelor) in September 2025

Program Coordinator — HUTECH Vietnam Joint Venture

CY Cergy Paris Universite / HUTECH · Ho Chi Minh City, Vietnam

2014 — 2022

  • Built a Franco-Vietnamese hospitality program from zero — recruited first cohort, designed curriculum, trained local staff
  • Managed a multicultural team across two countries in French, English, and Vietnamese context
  • Delivered EUR 300K net contribution to the university over 8 years
  • Operated Pixel Saigon school restaurant — rotating concept, paying customers, full student ownership

Director, Hospitality Market Development

Helios · Chile & Peru

2008 — 2011

  • Opened commercial bureau in Lima from zero — established office, showroom, supplier relationships, and client network
  • Negotiated a 5-year supply contract with Casa Andina (Peru's largest hotel chain, ~40 properties)
  • Developed the Chilean hospitality market for a European supplier's full product range

F&B Director

Sonesta Hotel Concepcion (GHL Group) · Concepcion, Chile

2010

  • Managed full F&B operations of a 5-star hotel
  • Led crisis response during the 8.8 magnitude earthquake — coordinated guest safety, evacuation, and emergency feeding operations
  • Managed hotel reopening as a reconstruction coordination hub — only fully operational property in the region

Head of Finance and Operations

Chefworks Chile · Santiago, Chile

2007 — 2008

  • Grew company revenue from ~USD 200K to USD 1M by winning competitive tenders with mining companies
  • Reduced complaint index from ~70% to ~15% through process discipline
  • Built a cash flow management system to fund large-order production

F&B Purchasing Coordinator

Espacio Riesco Convention Center · Santiago, Chile

2007

  • Built the F&B purchasing department from scratch after the previous operator's departure
  • Designed a just-in-time procurement model for events of up to 6,000 guests
  • Obtained ISO certification for purchasing processes

Head of Purchasing

InterContinental Hotels Group (IHG) · Santiago, Chile

2003 — 2006

  • Promoted to Head of Purchasing at age 21 for a USD 15M hotel, managing a USD 3M annual procurement budget
  • Achieved 8-10% annual cost reduction through a forecasting-based procurement model
  • Built a consumption analytics system in Excel/Access to model seasonal patterns and negotiate annual supplier contracts

EDUCATION

Master Universitario de Direccion Hotelera (MUDHIR)

CETT / Universitat de Barcelona

2013 — 2014

Thesis: Cara a Cara — 18/20, felicitations du jury

Licence Professionnelle — Management et Ingenierie du Tourisme

ISTHIA / Universite Toulouse Jean Jaures

2012 — 2013

Final project: digital tourism strategy — 18/20, felicitations du jury

Tecnico de Nivel Superior en Gastronomia

INACAP, Santiago, Chile

1999 — 2003

LANGUAGES

SpanishNative
FrenchFluent (CDI permanent contract in France)
EnglishFluent (primary cognitive and professional language)

PUBLICATIONS

Cara a Cara — Adaptandose a Nuevos Tiempos

Master thesis, CETT / Universitat de Barcelona, 2014

Peer-reviewed Michelin paper

Published 2019

Ambiguous Encounters

Presented at EuroSEAS 2022


Full CV available on request — contact@felipetroy.pro