HOSPITALITY · AI · AUTOMATION · PARIS

I build the AI that works on your floor.Custom automations & agents for hotels and restaurants.

I develop the automations and AI agents your operation actually needs — handling admin, bookings and procedures — so your team spends their time with guests, and your running costs drop.

Felipe Díaz Marín

Story

Operations first. Everything else followed.

Two decades inside hospitality operations — from purchasing at InterContinental Santiago to F&B management at Westin Kuala Lumpur, leading teams across three continents, from the kitchen to executive management.

For the last decade, I've led international academic programs at CY Cergy Paris Université — including a Franco-Vietnamese joint venture with HUTECH that ran for ten years and shaped a new generation of hospitality professionals.

Now I help hotels and restaurants adopt AI on the floor — applying the same operational discipline to technology. Not vendor hype: practical automation your teams actually use.

Previously at

IHG
Westin
Sonesta

Services

Three ways to work with me

AI that works on the floor — not just in the boardroom. Fixed scopes, vendor-neutral, built for daily operations.

AI Floor Audit

from €1,500

A fixed-scope diagnostic of your operations that surfaces the 3 highest-ROI AI use cases and the friction points. You leave with a prioritized, vendor-neutral roadmap. The low-risk way to start.

Book a 30-min call

Roadmap & Vendor Selection

from €4,000

We evaluate the real options (PMS, chatbots, revenue management, F&B and back-office analytics) against your operational reality, then plan the rollout. No vendor allegiance — only what fits your floor.

Book a 30-min call

Fractional AI Officer

from €2,000/month

Ongoing, hands-on guidance: vendor management, pilot oversight and adoption tracking. The senior AI leadership independents can't hire full-time — without the headcount.

Book a 30-min call

See the full offer

Felipe Díaz Marín

You’ve seen what I sell. Now let me show you where it lives.

Walk through a hotel with me — room by room — and see what the AI actually does to the P&L.

Walk the floor

Let's build something.

30 minutes. Whether you run one property or twelve — I'll listen and tell you honestly what I think.

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