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HOSPITALITY · AI · AUTOMATION · PARIS

I build the AI that works on your floor.

Custom automations & agents for hotels and restaurants.

I develop the automations and AI agents your operation actually needs — handling admin, bookings and procedures — so your team spends their time with guests, and your running costs drop.

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How I help

EXPERTISE & CAPABILITIES

Operational Transformation

Your team knows something is wrong but can't name it. I run structured diagnostics rooted in 20 years of hotel operations to surface the root cause — and design a fix your frontline will actually adopt.

Leadership & Team Development

Managers promoted for technical skill, now struggling to lead. I build capability programs anchored in real hospitality scenarios — multicultural teams, pressure situations, shift dynamics. Not theory.

AI & Digital Integration

Most hotel tech deployments fail because the vendor never managed a shift handover. I evaluate, select, and deploy digital tools your teams will actually use — from PMS to F&B analytics.

Training Architecture

One-day workshops get forgotten by Tuesday. I design modular training systems built around real job tasks — the same methodology behind 80+ university cohorts, adapted for your operations team.

Felipe Díaz Marín

20+

yrs ops leadership

4

continents

3

ES · FR · EN

Background

Operations first. Everything else followed.

Two decades inside hospitality operations — from purchasing at InterContinental Santiago to F&B management at Westin Kuala Lumpur, leading teams across three continents, from the kitchen to executive management.

For the last decade, I've led international academic programs at CY Cergy Paris Université — including a Franco-Vietnamese joint venture with HUTECH that ran for ten years and shaped a new generation of hospitality professionals.

Now I help hotels and restaurants adopt AI on the floor — applying the same operational discipline to technology. Not vendor hype: practical automation your teams actually use.

ACADEMIC PARTNERSHIPS

Beyond the lecture hall — invited to build programs, teach, and speak at partner universities in Vietnam. Each collaboration documented by the host institution.

UEF University logo

UEF University 🇻🇳

Ho Chi Minh City, Vietnam

Documented by UEF

Previously at

IHG
Westin
Sonesta

Let's build something.

30 minutes. Whether you're hiring, collaborating, or exploring an idea — I'll listen and tell you honestly what I think.

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